| OMC DATA | |
|---|---|
| UNIVERSE | 1 245 725 Bus users (5,1) |
| GP | 342 000 Users – 27% National Users |
| WC | 477 600 Users – 38% National Users |
| KZN | 279 000 Users – 22% National Users |
| EC | 46 700 Users – 4% National Users |
| REGIONAL | |
| GP | 3.3% Adult Population |
| WC | 11% Adult Population |
| KZN | 8.3% Adult Population |
| EC | 2.6% Adult Population |
TransitTracking™ aims to provide advertisers and agencies alike with various data sets about
the campaigns that they book with Tractor Transit.
GPS tracking devices are installed throughout the Golden Arrow and Sibanye fleets in
Cape Town and is independently monitored by Routemaster (Pty) Ltd.
With this information available we are able to:
Accurately tells you where your campaign travelled
How many kilometers your campaign traveled
How many hours your campaign was active for
The periods of the day your campaign reached peak activity