Pierre Cardin Bus Campaign

Pierre Cardin approached Tractor Outdoor looking to advertise two of their menswear brands on one of our outdoor advertising mediums. A total of two back wraps and a full wrap where wrapped in their creative to spread awareness.  

The marketing objective for these campaigns were twofold: Create awareness for both brands in the metropolitan areas of Gauteng Support and build retailer relations for that carry our brands. Both these objectives were achieved over the 6 month period of these campaigns.

Some feedback from client; “I would like to thank Tractor Transit for a successful fashion outdoor bus campaign for two of our menswear brands – Brooksfield Menswear and Pierre Cardin South Africa.