MNET National Movie Day – Jurassic Park
.tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;top:0}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="fd168f053b8606a9be6a8c78bd4f35ef"] .tb-gallery--collage { grid-column-gap: 15px;grid-row-gap: 15px;grid-auto-rows: 83.333333333333px } .tb-gallery[data-toolset-blocks-gallery="fd168f053b8606a9be6a8c78bd4f35ef"] .tb-gallery--collage li:nth-child(3n + 1) { grid-area:  auto / auto / span 6 / span 8; } .tb-gallery[data-toolset-blocks-gallery="fd168f053b8606a9be6a8c78bd4f35ef"] .tb-gallery--collage li:nth-child(3n + 2) { grid-area:  auto / auto / span 2 / span 4; } .tb-gallery[data-toolset-blocks-gallery="fd168f053b8606a9be6a8c78bd4f35ef"] .tb-gallery--collage li:nth-child(3n + 3) { grid-area:  auto / auto / span 4 / span 4; } @media only screen and (max-width: 781px) { .tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;top:0}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="fd168f053b8606a9be6a8c78bd4f35ef"] .tb-gallery--collage li:nth-child(2n + 1) { grid-area:  auto / auto / span 6 / span 8; } .tb-gallery[data-toolset-blocks-gallery="fd168f053b8606a9be6a8c78bd4f35ef"] .tb-gallery--collage li:nth-child(2n + 2) { grid-area:  auto / auto / span 6 / span 4; }  } @media only screen and (max-width: 599px) { .tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;top:0}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="fd168f053b8606a9be6a8c78bd4f35ef"] .tb-gallery--collage li:nth-child(1n + 1) { grid-area:  auto / auto / span 6 / span 12; }  } 
Mnet Movies wanted to celebrate National Movie Day by creating awareness a little different this year, they decided to use this opportunity to make use of transit advertising.
The objective of the campaign was to create awareness about Mnet National Movies Day at the Castle of Good Hope. We launched a bus campaign in Cape Town and by making use of a specialized 3D design technique the Jurassic Park creative really came to life.
Being located at the Castle of Good Hope, right opposite the bus terminus, the busses created quite a view
